Rayan Lababidi
Rayan's appreciation for business led him into the marketing world, where he's been personally trained by industry leaders. His diverse experiences have shaped his innovative mindset, always looking for effective ways to help businesses grow.
8 articles by Rayan.
Periodontist marketing for full-arch: what changes when you stop waiting on referrals
A periodontist moving into full-arch faces a problem GP-led practices do not: the referral base that funds the practice also limits how loudly you can advertise.
Practice EconomicsThree inputs control your full-arch case volume. Only one of them is advertising.
More dental implant advertising raises case volume only if demand is the constraint. Here are the three inputs that set it, and how to find the stuck one.
Case AcceptanceWhy video outsells photos on full-arch cases, and where to actually use it
Before-and-after photos answer a question patients are not stuck on. Here is what video does instead on a full-arch case, and where the footage earns its cost.
Patient AcquisitionDoes social media actually produce full-arch cases? An honest read
Social media rarely closes a full-arch case on its own. Here is the job it actually does in the funnel, what it is worth, and how to judge it fairly.
Paid MediaGoogle Ads vs Facebook Ads for dentists: where the first full-arch dollar goes
Google Ads and Facebook Ads do different jobs in a full-arch funnel. Here is where the first paid dollar should go, and what each channel costs you to learn.
Case AcceptanceWhat a dental treatment coordinator actually does in a full-arch practice
The treatment coordinator role decides whether full-arch consults become cases. Here is what the job really involves, and where most practices under-scope it.
Patient AcquisitionWhy full-arch consults no-show, and the four fixes that actually work
A no-show is a surgical slot you paid for and cannot resell. Here is why full-arch consults fail to arrive, and the four changes that move the number most.
Case AcceptanceFull-arch case acceptance: the four points where a consult stalls
Full-arch case acceptance is a structural problem, not a persuasion problem. Here are the four moments where the consult stalls and what to change at each.
If you do full-arch, we should meet.
Book a 30-minute strategy call and we will apply this thinking to your practice, with your case values and your capacity.